The News and Your Views: Spin, Hype and Bias in Reporting
Talking Points
All the News That Fits: Public Perception
Media Watch Survey 1997 “What Do People Want from the Press?”
· One third of the public consider their local newscast as their most important source of news, twice the number of people that get their news from network newscasts.
· Just over 40% claim a liberal bias in media, while nearly 20% claim conservative media bias and over 30% see media coverage as “middle of the road.”
· Men are more likely to rate the media as liberal than women.
· African Americans are more likely to see the media as conservative than Whites.
Excellence in Journalism and Committee of Concerned Journalists Survey 2004 “State of the News Media”
· In June 1985, over 80% of people rated their chosen broadcast or printed source of news as believable, in May 2002, that number dropped to just over 65%.
· Currently, over 80% of online users think news sites they regularly visit are “entirely” or “mostly” reliable.
On the Airwaves: Broadcast Media Sources and Content
· Five corporations (Disney, Viacom, GE/Vivendi, Newscorp/Liberty and AOL-Time Warner) own the seven major broadcast networks (ABC, CBS, UPN, NBC, FOX, WB and Telemundo) in addition to two major cable news services (CNN and MSNBC).
· The top 5 producers of prime time programming accounted for 42% of the total in 1989. In 2002, the top 5 producers of prime time programming accounted for over 80% of the total.
· Historically, nightly network newscasts are descried as having 22 minutes of news in a 30-minute program. A recent survey observed a closer average of just over 18 minutes of news in a 30-minute program. The balance is made up by teases, promotional announcements and advertising.
· Since a peak in 1985, the number of on air correspondents featured dropped 35% while the average number of stories covered by each reporters rose from 31 to 40 stories per year.
· Although other radio formats may have news content included in their programming, stations that identify as news/talk formats are the primary news source for 15% of radio listeners.
· Radio Newsroom staffing has dropped 57% from 1994 to 2001.
Diversifying the News: Ethnic Media Preferences and Growth
· Consolidation of Spanish language television and radio stations over the past decade has left two major players in the market: Univision (also owns the 63 radio station Hispanic Broadcast Company) and Telemundo
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· Ethnic media (television, radio stations and newspaper) reaches 84% of Californians who self identify as Hispanic, African American or Asian American.
Excellence in Journalism and Committee of Concerned Journalists Survey 2004 “State of the News Media”
· Nationwide, circulation of Spanish language daily newspapers has tripled since 1990.
· In New York, circulation of African American newspapers doubled from 1990 to 2000 at 494,000.
Other News Sources
· The most popular online sources for news also have television outlets – CNN and MSNBC attracted over 20 million a month. Yahoo attracted 17 million and AOL ranks fourth, with 16 million.
· The number of black newspapers with online presence more than doubled from 2001 to 2003.
· Circulation of alternative weeklies (weekly newspapers, often free of charge and local with an emphasis on entertainment and advertising with in depth coverage of fewer stories) more than doubled from 3 million in 1990 to 7.5 million in 2002.
· The alternative press is no longer a haven for the young – the average reader is between 30 and 40 years old, has a high income and high education level.